Brésil

Maîtriser la volatilité des marchés émergents pour bénéficier de leur croissance

Les pays émergents selon le FMI

L’année 2016 en Europe est placée sous le signe du rattrapage des niveaux d’avant-crise et cela permet aux constructeurs français de compenser leurs déconvenues dans les émergents : Renault qui souffre fortement des chutes des marchés brésiliens et russes peut faire le gros dos et PSA qui peine à confirmer sa percée en Chine affiche malgré cela un bilan de santé enviable. Pourtant, à l’échelle mondiale, la relative saturation du marché américain et le ralentissement confirmé de la croissance du marché chinois maintiennent une pression forte pour rechercher dans les émergents hors Chine les clés de la réussite face aux concurrents.
 
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Potential development of electric vehicles production and market in Brazil: a discussion focused on automotive and electric sector strategies

Asian Automobile Manufacturers Strategies in Brazil: impact of the New Automotive Policy (INOVAR-AUTO)

New Initiatives, Trends and Dilemas for the Brazilian Automotive Industry: The case of Inovar Auto and its impacts on Electro Mobility in Brazil

Marx, R., & de Mello A. M. (2013).  New Initiatives, Trends and Dilemas for the Brazilian Automotive Industry: The case of Inovar Auto and its impacts on Electro Mobility in Brazil. Gerpisa colloquium.

New Initiatives, Trends and Dilemmas for the Brazilian Automotive Industry: The case of Inovar Auto and its impacts on Electro Mobility in Brazil

by Roberto Marx e Adriana Marotti de Mello

In the mid 2012, the Brazilian government established the bases of a new industrial policy for the automotive sector. Under the acronym Inovar Auto, a much more pompous name unfolds: Program for Fostering Technological Innovation and Densification of the Automotive Productive Chain.

This program main aspect is a forecast discount of up to 30 percentage points in the IPI (Portuguese acronym for Tax on Industrialized Products) for automotive vehicles produced and/or sold in Brazil. To have the right to the discount, the interested organizations have to meet requirements such as:

• Carrying out research and development in Brazil
• Making disbursements for engineering, basic industrial technology and suppliers capacity building
• Joining the vehicular tagging program
• Having investment projects approved to settle in Brazil (for those that do not yet manufacture products in Brazil) read more

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