Heike Proff, University of Duisburg Essen

Research subjects

Main subject

International and strategic automotive management:

1. dynamic (strategic) automotive management dealing with changes in the business environment of
automobile companies

2. (international) automotive management in emerging markets and in competition with companies from
emerging markets

3. the development of new business models for automobile companies, in particular
- in the transition to e-mobility (electric mobility) as a task for strategic automotive management and
- in international value chain management.

Institution

Position
full professor
Institution
University of Duisburg Essen
Main discipline
Sciences de gestion
Secondary discipline
Économie

Personal information

First Name
Heike
Name
Proff
Nationality
German

History

Member for
9 years 46 weeks

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