Mercosur's Place in Carmakers' Internationalisation Strategies
Type de publication:Book Chapter
Source:Actes du Gerpisa, CCFA, Volume 42, Paris, p.41-54 (2010)
The present paper details the way in which automobile multinationals have integrated Mercosur into their internationalisation strategy by focusing on four questions: Which vehicle models are being manufactured and marketed in this region? What is the region’s role in designing automobile products? How are production activities organised here? Do they indicate a Mercosur-driven regional integration schema?
New biblio entries
Voir aussi (bibliographie par firme)
Les notes récentes
Colloque du Gerpisa
The new game of innovation in the world automotive industry: how the structuring of new industries and the restructuring of old ones are changing the rules?
Appel à communication