Re-examining the BMW-Rover affair: A case study of corporate, strategic and government failure?

Submitted by administrateur on 16 janv. 2018 - 15:14

Type de publication:

Auteurs:

Bailey, D.; De Ruyter, A.

Source:

Mots-clés:

BMW, Disinvestment, industry, Investments, Monitoring, public policy, Purchasing, Rover, Sales, Strategic failures, Takeover, Transnationals

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Concéption Tommaso Pardi
Administration Géry Deffontaines